Technology and Innovation

Each new generation of our vehicles becomes more capable, more efficient, more connected, and more intelligent.

We are world leaders in aluminium technology: our all-new Lightweight Aluminium Architecture delivers incredible torsional stiffness and near perfect 50:50 weight distribution for the Jaguar XE.

As part of our commitment to constantly improve the efficiency of our vehicles we have also employed a range of innovative energy-saving systems. These include aluminium Ingenium engines with Intelligent Start/Stop technology, Ultra Low Rolling Resistance tyres to reduce drag between road and tyre, and lightweight and aerodynamic alloy wheels, designed to optimise efficiency.

These improvements feature in Land Rover’s E-Capability Discovery Sport and E-Capability Evoque models, as well as Jaguar’s E-Performance XE and E-Performance XF models. Helping to make them the most efficient vehicles in our range, with impressive fuel economy and low CO2 emissions.

For the drivers of tomorrow, we are currently developing a range of technologies for the future. These include: remote control off-road driving, predictive gesture and voice control activation, smart glass that transforms the connectivity of the interior experience, and semi-autonomous driving, both on- and off-road.

Innovation in our factories has also allowed us to create more efficient and sustainable manufacturing processes. Our sophisticated Automotive Virtual Reality testing workshops, for example, have reduced the time and expense involved in creating new vehicles, and saved over 1.2 million km of test-driving and 290 tonnes of CO2 emissions.


Investment in R&D

Jaguar Land Rover has pledged to invest £3.5 billion in developing cutting-edge innovations that improve every part of our business.

While there have been many breakthrough technologies from Jaguar Land Rover over the decades, there are plenty more to come. As the UK’s biggest investor in manufacturing research and development, we are making major advances in powertrain development and the use of hybrids, electronics and entertainment, and further into the future, technologies such as driverless cars.

We are also aiming to improve existing technology to evolve interiors and exteriors, discover new energy storage and transmissions concepts, and enhance weight distribution and performance. These developments are informed by our overall strategy of looking to continually reduce our CO2 emissions.